# Senior Creative Content Strategist at Livehaf: Career Opportunity and Role Overview
Stepping into the dynamic world of Indonesian e-commerce fashion, Livehaf has carved out a stellar reputation for delivering stylish, accessible everyday wear. Originating in 2015 as a fitness apparel brand under the banner "Live Healthy And Fit," the company successfully pivoted in 2017 to focus on versatile daily apparel for urban professionals and middle-income earners. Operating firmly within the MSME sector, the brand boasts an ambitious vision: to claim the top spot in the global fashion landscape with the unwavering support of its community.
To fuel this rapid expansion, Livehaf is searching for a visionary Senior Creative Content Strategist to join its creative powerhouse in Tangerang. If you thrive at the intersection of trend forecasting, strategic storytelling, and retail fashion, this might just be your next big career move.
## Understanding the Role: Senior Creative Content Strategist
As a core pillar of the creative department, the Senior Creative Content Strategist bridges the gap between raw imagination and high-performing digital marketing assets. You will spearhead pre-production strategies tailored specifically to target audiences, digital platforms, and culturally relevant milestones.
Your day-to-day involves meticulous planning, from crafting airtight production checklists to cross-referencing PPM meeting guidelines for products, talent, properties, and locations. Operating at the forefront of the brand's public image, you will frequently collaborate with high-profile brand ambassadors and exceptional talent under tight deadlines, exercising rapid problem-solving skills to keep shoots running seamlessly. Working alongside the Assistant Creative Content Supervisor and Senior Videographer, your shared mission is to engineer industry-leading viral content while maintaining immaculate, accessible documentation.
## Core Responsibilities and Daily Expectations
Stepping into this position means taking ownership of multiple moving parts within a fast-paced retail environment. Key responsibilities include:
* Asset and Data Management: Organize and maintain physical and digital databases for creative paperwork, vendor contacts, and vital project files.
* Social Media Execution: Handle content batching, platform uploading, and engaging copywriting specifically optimized for Instagram and TikTok.
* Logistics Coordination: Manage pre-production logistics by scheduling talent, booking venues, and negotiating with third-party vendors.
* On-Site Production Support: Oversee shooting days by handling accommodations, organizing products, and verifying supporting properties.
* Administrative Operations: Process team invoices and expense reports while providing general administrative support, including meeting coordination and supply management.
* Talent Acquisition: Source, vet, and classify models and Key Opinion Leaders (KOLs) across various industries to align with Livehaf’s brand identity.
* Partnership Management: Build relationships with KOLs, negotiate equitable compensation agreements, and secure valuable deliverables.
* Deck Creation: Design comprehensive pitch decks for catalog shoots, outdoor campaigns, TikTok locations, and model preferences.
* Scriptwriting: Write and deliver a minimum of eight high-converting TikTok video scripts every single month.
## Candidate Qualifications and Requirements
To excel in this demanding yet rewarding role, applicants must meet specific professional and creative criteria:
* Educational Background: Hold a minimum of a Bachelor's degree from any recognized major.
* Experience: Bring at least two years of proven professional experience working as a creative content strategist.
* Technical Mastery: Demonstrate advanced knowledge and hands-on experience in scriptwriting, copywriting, and direct content direction for TikTok.
* Communication Skills: Possess exceptional writing and verbal communication abilities in both English and Bahasa Indonesia.
* Creative and Analytical Balance: Exhibit a sharp sense of content awareness, pairing artistic intuition with technical execution.
* Organizational Prowess: Remain highly structured and detail-oriented while juggling multiple simultaneous projects.
* Portfolio Verification: Showcase a verifiable track record of successful creative strategies through a professional portfolio.
* Algorithm Expertise: Maintain a deep understanding of TikTok algorithms, local cultural nuances, and emerging social media trends.
* Data-Driven Insight: Prove an ability to spot patterns, analyze performance metrics, and translate data into actionable content recommendations.
* Work Arrangement: Commit to a full-time, 5-day on-site work schedule based at BSD, Tangerang, Banten.
## Why Build Your Career with Livehaf?
Joining Livehaf means more than just taking on a standard 9-to-5 job; it is an invitation to scale an ambitious local brand onto the international stage. If you possess a relentless passion for pitching bold concepts just as much as you love executing them down to the final detail, your expertise will find a welcoming home here. Take the leap, bring your strategic vision to Tangerang, and help shape the future of modern e-commerce fashion.